September 20, DOI: Company marketing management belongs to the well-known and commonly applied overall concepts of company management all over the world as management by objectives, TQM, reengineering and etc. Shibbolet Login User Login. The group of indirect survey methods has been enriched with text-based telephone survey method during the last several years. In addition the marketing activities enhance a constant improvement of the company. 
| Uploader: | Faekus |
| Date Added: | 27 April 2008 |
| File Size: | 60.26 Mb |
| Operating Systems: | Windows NT/2000/XP/2003/2003/7/8/10 MacOS 10/X |
| Downloads: | 56178 |
| Price: | Free* [*Free Regsitration Required] |
In addition the marketing activities enhance a constant improvement of the company. Cookies help us deliver our services. My Kaczmarczuk User Account. By using our services, you agree to our use of cookies.
Shibbolet Login User Login.
The results showed that the evaluations of organization of sports event basketball matches, additional attractionsmarketing and social activities of the club, as well merchandise in The Fan Shop, are high.
It is possible to place the questionnaire on the monitor of mobile phones which is kaczkarczyk connected with internet.
CEEOL - Article Detail
The net form of classic brainstorming method is called brainnetting. Marjetingowe your Username Email below. Unique attributes of marketing activities constitute a closed cycle, and naturally facilitate an internal and external coordination of all company activities. In by means of on-line survey method was conducted research in which participated respondents.
By applying marketing activities the chief management secures the product quality to be continuously determined by the needs of customers over the whole product life cycle incl. Kaczmarczy the article as an object of study has been chosen the club Twarde Pierniki. Shibbolet Login User Login. The level of internet usage in diffrent versions of heuristic methods is still rising.
My New User Account. Company marketing management belongs to the well-known and commonly applied overall concepts of company management all over the world as management by objectives, TQM, reengineering and etc.
Wydawnictwo Uniwersytetu Rzeszowskiego Keywords: All versions This version Views 25 25 Downloads 3 3 Data volume The regular surveys of satisfaction are one kacamarczyk the elements of relationship marketing, which are necessary to get the high attendance of fans on events, e. A significant increase of leisure activities has influence on strong competition among the organizers of the cultural, social and sport events.
For the most part it may be applied with the indirect survey methods.
Satisfaction survey of basketball fans at the example of the club Twarde Pierniki | Zenodo
By using our services, you agree to our use of cookies. September 20, Journal article Open Access. September 20, DOI: This method facilitates the bearing of large and stable groups of respondents, mainly in the households. The groups of partic-ipants taking part in this method are called virtual teams.
Internet is vadania more and more often used in delphi method in order to quicker and cheaper communication with groups of experts.
These ad-vantages has been contributed to more intensive using of internet in panel research. The dominant primary sources are personal ones.
Badania marketingowe
Name Size d01 Dziegiel basketball survey. Shibbolet Login Shibboleth authentication is only available to registered institutions. Internet is used in each of these groups of methods — more or less broadly — as a way of access to the pri-mary sources of information. Increasing the quality of service is one of a main objective of service companies, including sporting organizations.
Only The Fan Club was rated lower than other components of the club activities.
The main objective of the research was the assessment satisfaction from sports products offered by the basketball club and improvement their quality based on responses received from the customers — basketball fans. Marketing management is rooted in a well-conducted work of the lower level managers which means a management of marketing activities.
No comments:
Post a Comment